最 低 价：￥252.80
定 价：￥316.00
作 者：RobertShearer, Robert C. Cresanti 著 著
出 版 社：John Wiley & Sons
出版时间：2007-1-1
I S B N：9780470120750
| 作者简介：Robert Shearer started the National Knowledge & Intellectual Property Management Taskforce to accelerate economic development through technological innovation and create an economic framework to accommodate intellectual property assets in national commerce. The Taskforce was recognized for its leadership through an invitation from the United Nations Statistics Division to conduct a joint research project into the effects of R&D on economic development for application in developed and developing nations. Mr. Shearer is an experienced professional in executive and organizational development and has led many clients to successful solutions using staffing, organizational design, executive continuity, education, and training strategies. He has served as an expert witness in federal court on matters pertaining to organizational behavior and market research. He was a board member of the Superconducting Super Collider, and a part of that successful grassroots $1 billion Texas referendum to finance the winning national proposal to the Department of Energy. He earned an MBA with honors at Southern Methodist University. |
| Section One Up Front Foreword (The Honorable Robert CCresanti) Acknowledgments Introduction Section Two Defining the Stakes Chapter 1 Building IP Value in the Corporation (Mike Geoffrey) IP’s Impact on Corporate Global Competitiveness Innovation, Differentiation, and the Avoidance of Commodification One View of the Innovation Process Shifting the IP Paradigm: A Simple Business Model A Value Proposition Shifting the IP Paradigm: Changing Practices and Policies Chapter 2 Corporate IP Management in the Global Market (Bill Coughlin) The Age of IP IP Management and Reporting Policy at Ford Measuring IP and Why Chapter 3 IP and Its Effects on Corporate Research and Development (DrVassilis Keramidas). IP Impact on Research Examples of the Unplanned Benef its of Research New Challenges to the Managing Executives Next Steps Chapter 4 The Economic Infrastructure, Standards, Regulations, and Capital Markets (DrSteve enning) IP Management’s Two Dimensions—Internal and External The IP External Landscape Intangible IP SEC and FASB Initiatives Why Disclosure Is Important to Growth IP Savvy Commands a Premium on Wall Street Measuring Intangibles New Capabilities Requirements IP Inf luence on the Private Enterprise What Can We Do? Section Three Creating the Assets Chapter 5 Human Capital: The Forsaken Resource (Ed Paradise) Forsaken Resource Key Skills for Success in the Twenty-First Century The Educational System Chapter 6 How to Turn White Space Dark for Fun and Profit (Steve Parmelee) “White Spaces” “I Know What I Need—Sort Of ” The Ugly Inventing Session Doing It Right—Filling the White Spaces Select a Dedicated Process Champion Preparation Team Selection. Focus and Steering Capture the Ideas Evaluating, Filtering, and Grouping Prioritization Memorializing and Documentation Conclusion Chapter 7 Capturing the Value of Trade Secrets (RMark Halligan, Esq.) Chapter 8 Intellectual Property Drives Corporate Changes to Create New Wealth (Bob Shearer and Bruce Stuckman) Chapter 9 Valuing Intellectual Property (Dave Haug) Chapter 10 Competitive Power through Integrated IP Strategy (DrJan Jaferian) Chapter 11 Accelerating Wealth Creation through IP Management in the Mid-Market Company (DrMark Karasek) Chapter 12 Intellectual Property’s Impact on Corporate Financial Management (Christopher JLeisner, CPA, CMC) Chapter 13 Defining Brand and Reputational Value (Jonathan Low and DrPam Cohen) Chapter 14 Internal Operations to Leverage IP Assets (DrSteve Henning) Chapter 15 Value-Added Litigation (Karl RFink) Index |
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