| Melinda Gerber, MBA, has served as the secretary on the board of directors for the Ameristock Corporation and Ameristock Mutual Fund, and concurrently worked as a project manager and consultant at GAP, Inc. During her tenure at GAP, Inc., she was recognized as one of the five most innovative individuals in the company. Gerber earned an MBA from the University of Southern California and a BS from the University of California, Santa Barbara. |
| Preface. Acknowledgments. About the Author. Part I. Create and Manage a Mutual Fund. Chapter 1. Why the World Needs Another Mutual Fund. Chapter 2. Money, Product Differentiation and Distribution. Chapter 3. Price and Customer Service. Chapter 4. Spreading the Word with Promotion and Publicity. Chapter 5. Building Your Mutual Fund Team. Chapter 6. The Steps to Start a Mutual Fund. Part II. Create and Manage an Exchange-Traded Fund. Chapter 7. ETFs: The Mutual Fund's Next Evolution. Chapter 8. Building Your Exchange-Traded Fund Team. Chapter 9. The Steps to Start an Exchange-Traded Fund Appendix A. What to Expect in Your First Year. Appendix B. Selling Your Business. Appendix C. Useful Web Sites,Phone Numbers,and Additional Readings Appendix D. List of Service Provider Questions. Afterword. Notes. Index. |
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