| Introduction Whv Would the Marketing Man Behind America’SMost Productive Company Reveal the Secrets of HisSuccess? 1．Steven Who? Even if You Weren't Popular in Hilgh School，DidnMake Straight A's，and Didn’t Make the FootballTeam，You Can Still Achieve Phenomenal Success 2．Youkk Fired! Failure．．．the Most Often Missed Key tO Extraordinary Success 3．“You ll Never Succeed”and Other ObservatiOIlSof MY Former C0rIx Corporale Bosses Whep to Listen and When to Ignore the Advice and Assessments of Others 4. A Man Named Bob Everyone Needs a Mentor... Here's How to Get th~\ Right One Strategies and Tips for Identifying and Recruiting Mentors 5. Commitment a~l(l Mot ivali(m Two Factors That Are More Important Than Credentials or Resumes Strategies and Tips for Identifying and Recruiting th, Right Partners 6.That Woman in the Supermarket" The Critical Foundation of Selling or Persuading Strategies and Tips for Creating Irresistible Sales Presentations and Ad Campaigns 7.ttow to Hit a Lot of tIome Runs in Anythin You Do Taking Swings and Lots of Them! 8.Shooting for the Moon 9.Getting Rich While Having Fun 10.Greative Alternatives 11.Billion-ollar Steps to Instant Selling and Persuading 12.Maximizing Minutes and Multiplying Resourees 13.Keys to Stellar Success 14.Why ATCs Success Rale Is 135 Times Epilogue Appedix |
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