培养适合现代商务、物流行业的应用型人才的教育研究是一项具有深远意义的改革探索课题。本书正是按照以上要求而出版的套书中的一本,着重是适应高等职业教育本、专科电子商务专业或相关专业的需要而写的专业英语教材。 |
序 前言 Lesson One The Ancient History of the Internet Lesson Two How the Internet Works Lesson Three A Crime Wave Festers in Cyberspace Lesson Four Chinese Wealth Is the Holy Grail Lesson Five How Do American Consumers Borrow Lesson Six How the Credit Card Captured America Lesson Seven The Art of Advertising Your Business Lesson Eight Nike,from Small Beginnings to World Giant Lesson Nine The First FTC Case Involving Internet Privacy Lesson Ten Starbucks-Sharing Success Lesson Eleven The Challengse of Using Search Agents to Perform Research Lesson Twelve Beautiful Idea Lesson Thirteen Cr |
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