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| 作者简介； William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way. |
| Introduction. The Five Ingredients of GE's 126-Year Success Part Ⅰ. "Living Better Electrically": GE's First Stage, 1879 to 1939, Edison-Swope/Young Chapter 1. Selecting the Wrong Technology Chapter 2. Becoming the Leader Chapter 3. Seeking Advice and Sharing the Wealth Chapter 4. Staying No. I Part Ⅱ. Diversification and Decentralization: GE's Second Stage, 1940 to 1970, Wilson/Borch Chapter 5. Winning the War Chapter 6. Decentralized Growth Chapter 7. Professional Management Chapter 8. The Conversion of Ronald Reagan Chapter 9. GE Can Do Anything It Wants to Do Part Ⅲ. Portfolio Leadership: GE's Third Stage, 1971 to 2001, Borch/Welch Chapter 10. Admitting Mistakes Chapter 11. Pruning and Divesting Chapter 12. Nothing Is Sacred Chapter 13. GE's Cultural Revolution Part Ⅳ. "Back to the Future": GE's Fourth Stage, 2001 to the Present, Immelt Chapter 14. Go BIG! Chapter 15. More Cultural Changes Chapter 16. Success Factors Notes Index |
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