How to Be a Complete & Utter Failure in Life Work

" "With its clever use of reverse psychology, this is actually a very well researched book about being one of life's winners!written in a simple-to-read and very humorous style." "Professional Manager" "Before I founded The Gadget Shop I'd read every personal and business development book I could get my hands on and picked out the best ideas from each one. What's great about Steve's book is all these ideas, and many others I've never come across, can now be found in one place. Best of all, reading it is just like hearing Steve talk when he is on stage. It's like getting good advice from a friend. Steve uses humour in a very effective way in order to help you make more of your life, career or business". "Jonathan Elvidge, Founder and Chief Executive, The Gadget Shop "At Asda we've been successful by swimming upstream and placing people development at the heart of our business. Put Steve's book at the heart of your personal development and he'll help you swim upstream too" "Tony De Nunzio, Chief Executive, Asda "Don't read this book" "Uncle Richard "This is a very funny business book, but has some sensible thinking behind it. Reinforcing the "don't do this" approach, it gets the message across to readers of how to do things right." "The Bookseller"