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| 作者简介： Robert Michael Fried is a marketing executive who has worked with Motoroal,revlon,Eddie Bauer,and other internationalyy known brands.He has lectured at UCLA and USC and is the cofounder of the ThirdWind Company,dedicated to helping people discover what matters most to them.He conducts his marketiong Plan for Seminars around the world. |
| Introduction:What Is a Marketing Plan for Life? 1 DEFINE THE BUSINESS YOU'RE IN Figuring Out Who You Are and Who You Want to Become 2 ASSESS THE MARKET Capitalizing on Your Strengths 3 IDENTIFY THE TARGET CUSTOMER Discovering the Authentic You 4 LAUNCH YOUR STRATEGY Finding Your Nich-and Daring to Risk 5 WEATHER THE PRODUCT CYCLES Reinventiong Yourself at Every Stage 6 HIT YOUR FOUR COMMUNICATION KEYS Building your Personal Brand 7 EXPAND YOUR REACH Creationg a Legacy 8 BUILD A HIGH-IMPACT ADVERTISING CAMPALGN Reawakening the Creativity Within You 9 PLAN YOUR DISTRIBUTION Sharing your Time and Energy Wisely 10 ACHIEVE YOUR SALES GOALS Reaching Out to Make Your Personal Goals a Reality 11 ANALYZE THE PROFIT AND LOSS Tallying Your Personal Balance Sheet 12 ESTABLISH TARGETS OF OPPORTUNITY Making you Dreams Come True Epilogue |
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