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| 马丁·克里斯托弗(Martin Christopher)是欧洲一流商学院——充兰菲尔德管理学院的营销和物流教授，在物流与供应链管理领域赢得了广泛的国际声誉。他著述颇丰，同时兼任很多著名物流专业杂志编委会的顾问，是《国际物流管理杂志》的共同编辑。 |
| Martin Christopher is Professor of Marketing and Logistics at Cranfield School of Management, one of Europe's lead- ing Business Schools, which is itself a part of Cranfield University. His work in the field of logistics and supply chain management has gained international recognition. He has published widely and his recent books include Logistics and Supply Chain Management and Marketing Logistics. Martin Christopher is also co-editor of the.. << 查看详细 |
| 1 logistics and competitive strategy competitive advantage gaining competitive advantage through logistics the misson of logistics management the supply chain and competitive performance the changing logistics environment summary 2 the customer service dimension the marketing and logistics interface what is customer service? customer service and customer retention servicd-driven logistics systems setting customer service priorities setting service standards summary 3 measuring logistics costs and performance the concept of total cost analysis principles of logistics costing logistics and the bottom line customer profitability analysis .direct product profitability cost drivers and activity-based costing summary 4 benchmarking the supply chain what to benchmark? benchmarking the logistics process mapoping supply chain processes supplier and distributor benchmarking setting benchmarking priorities identifying logistics performance indicators summary 5 managing the global pipeline the trend towards globalization in the supply chain the challenge of global logistics organizing for global logistics the future summary 6.strategic lead-time management tim-based competition the concept of lead time logistics pipeline management logistics value engineering the lead-time gap summary 7 just-in-time and ‘quick response’logistics the japanese philosophy implications for logistics ‘quick response’logistics vendor managed inventory logistics information systems logistics systems dynamics production strategies for quick response summary 8 managing the supply chain creating the logistics vision the problems with conventional organizations developing the logistics organization logistics as the vehicle for change the need for integration managing the supply chain as a network process integration and ecr co-makership and logistics partnerships supplier development summary appendix 9 leading-edge logistics the new organizational paradigm managing the supply chain of the future the role of information in the virtual supply chain making change happen summary lndex |
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