One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

Stephen Key, author of the bestselling book One Simple Idea, did what millions of people dream about but few attempt and even fewer achieve: He turned a simple idea into a marketable product and a million-dollar business. And he did it his way--with creativity, practicality, and savvy ... and without writing a business plan, going deeply into debt, or giving up control of his idea. Over the last thirty years, he has independently developed and licensed more than twenty of his own products and has successfully licensed more than 20 simple ideas in fields as diverse as the toy, beverage, athletic, music, and drug industries. His course has attracted more than ten thousand students around the world who he teaches to do the same.