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Event Planning

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Event Planning

最 低 价:¥240.40

定 价:¥288.90

作 者:Judy Allen(朱迪·艾伦)

出 版 社:John Wiley & Sons

出版时间:2011-03-22

I S B N:9780470155745

  • Event Planning
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    内容简介

    For event planners, there's no such thing as a dress rehearsal!

    Any event you plan and stage is a reflection of your organization's image -- from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on: Choosing the best venue Preparing and managing the budget, with sample costing forms included Scheduling, staffing, and collaborating with other related professionals Coordinating food and beverage, decor, entertainment, and themes.
     
      《活动策划全攻略(第2版)》第一版向读者介绍了活动策划的基本准则,而第二版在第一版坚实的基础上,又加入了活动策划业内所出现的新领域和新内容,以达到与时俱进的目的。目前的活动策划已经发展成规模庞大的产业,从事这一行业的包括有筹办企业活动、社交活动、非营利活动以及婚庆活动(婚庆策划目前已发展为数十亿美元的大产业,隶属专业活动策划)的专业活动策划公司、会奖公司、会议策划师、自由策划师、公司内部负责营利活动的高管以及企业内部的活动策划人员和非营利活动策划人员。

    作者简介

    Judy Allen is one of the world's leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events-corporate, social, and celebrity-for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disney's worldwide theatrical opening-night gala for Beauty and the Beast, and the orchestration of Oscar-winning director Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to be one-of-kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. The many diverse events that Allen has designed and executed extend from complex one-day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion-dollar, multimedia fantasy extravaganzas including seven new-car product launches and involved high-tech stage and show productions.

       朱迪·艾伦,是一位在布置装潢、活动、生活模式设计领域的权威人士,是商务与消费市场方面的十大畅销书的作者。她是创意设计的大师,曾成功举办过各种特殊活动——企业活动、社交活动和全明星活动,其中的大手笔是一次为来自全球30多个国家的2000位客人举办的活动。迪斯尼《美女与野兽》的世界巡回首映晚会以及奥斯卡最佳导演诺曼·杰维森的获奖影片《屋顶上的小提琴手》的25周年庆典都是她的不朽佳作。艾伦在活动策划方面经验丰富、构思巧妙,其策划的活动体验别出心裁,堪称经典之作。她用自己所倡导的设计理念(已注册)融入到人们的感受当中,从而营造出活动的氛围。她曾经和全球多位领军人物密切合作,设计、筹办过无数次企业与社交的商务活动。艾伦所策划、筹办的活动种类繁多,有仅为一日的精彩活动,也有长达一周的主题活动;有高级奢华的活动,也有数百万美金打造的、融入了高科技与表演元素的多媒体盛事传奇。

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